International Marketing & Sales Strategist

A 30-day sprint to build an international go-to-market system: ICP, messaging, outbound, pipeline, iteration.

ICP + positioning Outbound sequences Pipeline basics Weekly reporting

30-day overview

This page is a quick, scannable version. The Google Doc is the complete outline and is the source-of-truth.

Week 1 — Foundations Market research + competitive scan
Define ICP, personas, and positioning
Create offer + success metrics
Week 2 — Messaging & outbound Write cold outreach that doesn't sound like spam
Build lead list + segments
Set up sequences and a simple CRM/pipeline
Week 3 — Execution & pipeline Run outbound daily; track replies and objections
Practice discovery calls + qualification notes
Improve messaging based on real feedback
Week 4 — Iterate & apply Create a mini case study from your results
Document what worked and what you’d try next
Apply with artifacts at jobs.startupteams.co

What you should build

  • ICP document (who you sell to and why)
  • Messaging matrix (pain → promise → proof)
  • Outbound sequences (email/LinkedIn) + follow-up plan
  • Pipeline tracker (stages, next step, owner)
  • Weekly growth report (what you tried, results, next iteration)

How to win the interview

  • Show artifacts, not intentions.
  • Explain tradeoffs and decisions.
  • Communicate clearly and consistently.
  • Apply at jobs.startupteams.co with links.